Adobe has announced the appointment of a new distributor and Adobe Licensing Center , Redington. This partnership has been forged to successfully position Adobe's product offerings to increase its reach and tap more verticals in the Indian market.
With Redington's appointment Adobe will be further enhancing its distribution network across the shrink wrap and TLP/CLP product range.
Adobe has a laser sharp focus on growing its presence in the Indian market, and plans to increase its reach across target industries. Through the partnership Adobe aims not only to reach its audience in metros but
also the tier 2/3/4 cities with the current product portfolio. The company sees growth opportunities in these cities with the flourishing demand for various industries such as creative businesses and print and publishing industry in the tier Indian markets.
Redington having successfully positioned itself as a focused supply chain solutions player with a significant reach across India , Middle East and Africa will take Adobe's products to a larger number of users.
With this appointment Adobe will now be present across 60 cities and will have a pan India presence through its partner network. For this fiscal year, Adobe is focusing on verticals such as Government, Education and the Video business.
Speaking on this occasion, Sandeep Mehrotra, Director-Sales, Adobe Systems, said "With the growth of some key industries that we operate in, there was an urgent need to strengthen our distribution network across the country to effectively reach out to our consumers. Since our business scatters to a very skilled set of consumers, we had to select our partners keeping in mind the ability to ramp up knowledge of the products and domain. Redington would be most suitable choice for this due to its considerable expertise in the space and its ability to extend our business reach."
For the distribution of its products, Adobe follows a 100% channel model in India where the distributor and Adobe authorized partner are involved in all commercial transactions. Adobe India has an Authorized Partner Program (AAP) which offers special pricing, promotional programs, demand generation programs, as well as technical, sales and marketing resources to support and enable their partners to better cater to their customer's needs and requirements, allowing them to reach a greater depth with those organizations that they service.
"We think it is a great opportunity for us to partner with global software brands such as Adobe. We are very eager to equip ourselves amply to further Adobe's business outreach in India and enhance our client portfolio with a brand such as this. We look forward to a long term relationship with Adobe and are confident that we will be able to provide value to their business by extending their products to the right audiences." said Mr. P S Neogi, President Redington.