Microsoft India has appointed Avnet and Redington as its Value-Added Distributors (VADs) in the country in a move aimed at creating an enhanced and superior level of service for partners and customers in the SMB space on the latest technologies. The value-added distribution role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions.
Under this tie-up, Avnet will provide complete solutions to Microsoft's value added resellers for 'Virtualization and Management and Identity and Security' and Redington will cater for 'Unified Communications, Security and Cloud Services' and would reach out to all cities across India, adding reach and presence portfolio of Microsoft.
Rajiv Sodhi, Director, India SMB at Microsoft, said, "We are delighted to introduce our global Value Added Distributor program to the India market that aims to provide strong support for newer technologies and to offer value to our customers. Our partners, Avnet and Redington both have experience and expertise in the providing services and products for Virtualization, Unified Communications, Security and Cloud and we are confident that they will help us strengthen our support to customers specifically, in for small and mid-enterprises to capture increased market share."
Redington and Avnet will provide the distributors/channel partner with highly-skilled technical support to offer deep expertise for world-class customer satisfaction. VADs will offer training, educate and help reseller understanding the customer requirements to deliver appropriate solutions, focusing on SMEs where requirements are specific. They will further offer post sales services to enhance the end-customers' experience.
"Virtualization presents a growing opportunity for the channel community. Avnet provides our channel partners with the technology and resources needed to successfully address this market opportunity with its signature SolutionsPath methodology under VirtualPath. With Microsoft's inclusion our intent is to diversify and grow our virtualization practice and in turn that of our channel partners' thus accelerating their success. Microsoft's virtualization solutions aligns perfectly with our strategy for the Indian market and we look forward to adding value to our partners through this alliance," said Naresh Desai, General Manager, Avnet India
"Redington is pleased to partner with Microsoft as a Cloud Development Partner and a Value Added Distributor; VAD Workloads include: Unified Communications, Identity and Security. Redington has been a Microsoft partner for over 15 years in India and its engagement in Microsoft's VAD portfolio is a logical extension of the relationship. Redington will drive the VAD business through focused VARs; exploiting the huge opportunity available for the VARs to build the solution selling motion on Microsoft solutions by leveraging on the Redington's resources; we aim to be a one-stop shop for VARs to provide total solutions to their SMB and Mid-Market customers using the complementary products and solutions along with Microsoft offering," said R Venkatesh, Head-Strategic Business Unit, Redington (India) Ltd.
Microsoft's VAD program will enable resellers and service providers drive future growth while maintaining a profitable revenue stream by capitalizing on increasing demand and by being able to deliver enhanced technology solutions.